Research Publications Research Works I have published numerous research ideas as journal article, refereed conference proceedings and book chapters. PUBLICATIONS JOURNAL ARTICLES Ahmed, W., Al-Sharafi, M. A., Raza, A., Al-Zaeemi, S. A. S., Al-Bashrawi, M. A., & Dwivedi, Y. K. (2026). A longitudinal big data approach to theorizing consumers’ continuance…